Are you in the gutter business offering services such as gutter repair, cleaning, or installation? Well, we have good news for you. The industry is projected to become a $6 billion market by the end of 2022. The whole home services industry is expected to continue growing in the next five years. But if you’re still waiting for your gutter services business to experience an uptick in sales, you can consider following our tips below:
Create a strong online presence
Did you know that 87% of consumers look for local business contact information online? In addition to that, the majority of these consumers visit a company’s website first before deciding to hire that contractor.
With such a huge number of would-be clients looking online for services such as yours, you want to make sure that your gutter business could be easily seen online.
Some ways to do this are to build a website, create social media accounts for your business, and sign-up on online directories (you can check out Google My Business).
An advantage you have as a Same Day Pros contractor is you get more local visibility with the help of our GPS technology. This tech helps homeowners near you to locate you when they’re searching for your business.
Update your website
It’s one thing to have a website; however, if it’s outdated it may not look good for your brand as people may think that you’re no longer in business.
Has it been a couple of years since you last touched your website? If yes, then it’s time to overhaul it. You want your website to look professional and reflect the quality of gutter services that you provide. Don’t forget to add photos of your recent works and client testimonials. More importantly, make sure you have your contact information available on every page. This will give potential clients a good impression of your home services company.
Showcase your services
In connection to our first tips above, make sure that your website, social media, and other accounts online highlight the services you provide. For example, if you decide to create a YouTube account, you can use this platform to showcase the process of a gutter installation. You can also use this as a venue to educate your market about the different types of gutters that are ideal for various homes. On TikTok, you can show before and after videos of gutter cleaning, which could be a huge hit with viewers. The bottom line is that there are several ways you can feature your services so you can stand out from the rest of the competition.
Start an incentive program
Don’t underestimate the value of your existing customer base – this could be the source of new clients for your business. You can encourage referrals from your old clients by launching an incentive program. For example, every referral could entitle them to a gift card. Who doesn’t like freebies, right?
Utilize lead generation
As a Same Day Pros contractor, you only receive exclusive leads so you don’t have to worry about bidding wars. Our GPS technology helps us connect consumers with the closest service provider who is already working within their neighborhood. If you are looking for shared or aged leads for your gutter services business, we can also provide these to you at a special discounted rate.
If you have questions or want to know more about how you can make the most out of being our service provider, you can give us a call at (888)201-5344.