Gone were the days when home improvement companies or serviced-based contractors will solely rely on word-of-mouth and traditional marketing. The era of digital marketing has come, and companies have come to realize the power of marketing their services online.
Realistically, not all contractors have the budget to venture into paid marketing services or knowledge in utilizing upscale digital marketing strategies. But the good news is, that they can start venturing into organic marketing, which yields high impact yet zero to low-cost promotional strategy. If you are also part of Same Day Pros, combining that with organic marketing, you surely have a winning combo in attracting your growing audience and target leads.
But first, what is an organic marketing strategy?
An organic marketing strategy pertains to an umbrella term for “natural” marketing, where companies don’t have to directly shell out money to advertise their business. The goal is to primarily establish a connection with the target audience. If looking from a sales funnel perspective, the focus of organic marketing is more on the “awareness” phase.
Some ways to do organic marketing are through Search Engine Optimization, content marketing (e.g. blogs), social media posts, and email marketing.
If you compare this with paid advertisements, organic marketing is a more long-term approach, while paid marketing could instantly yield traffic.
What are the main benefits of organic marketing?
- Improves audience engagement
- Helps build brand authority and online visibility
- Cost-effective / Basically Free
Luckily, for all home improvement contractors, no matter how big or small your business is, you can easily incorporate an organic marketing strategy to attract more audience and leads.
Here are ways to do it:
- Make sure the content on your company website or company profile on a third-party website is value-filled.
For example, as part of Same Day Pros, you can have a page that you can fully customize. Meaning, the content is up to you. Take advantage of this feature and deliver quality content that will not only highlight your services but would also be of value for possible clients e.g. have helpful resources added, answer all possible questions in an FAQ, and the likes.
- Know more about Search Engine Optimization (SEO)
Hold your horses before reacting, we know that many of you don’t have the time and expertise when it comes to SEO, but if you have a website, make an effort to learn a few important basics and apply the best practices across your site. Or at least know if you are hiring a third-party contractor for your site. Make sure that the website they will create or update is mobile-optimized, and that each page on your site has the appropriate metadata (image tags, title tags, meta description) so that Google can easily “read” your site and will help you rank.
- Post regularly on social media
Not only will this build your brand reputation and credibility, but this will also help you deliver organic and useful content for your audience. You don’t have to be “tech-savvy” or produce graphics-filled content, even just behind-the-scene events from your latest projects, before and after photos, and the likes will be great content ideas for your social media page. And what’s good about this? You don’t have to spend a dime!
Think of the three tips above as your starter strategy for organic marketing, but we have to remind you –you have to make sure that you are doing things consistently. An example is with social media posting, make sure to be mindful in scheduling regular posts. If you have a blog section on your site, ensure that you will be posting regularly. If you have a company page, the content should be of value for possible clients. If you have a website, make sure that it is updated with the right metadata and so on.