You’re not alone, we’ve all been there. One month, you seem to have a winning streak– you and your team close deals here and there, and then in comes the next month where it’s like you run out of luck. Your home services business is in a sales slump.
A couple of lost leads and a few blown deals may be discouraging, but the good news is that slumps don’t last! As long as you push through and make necessary changes, you can get out of that slump and start closing deals again.
So what can you do if find yourself in the middle of those slow months? Here are five tips from your Same Day Pros team to help you get back in the game.
Focus on the long-term
What’s the best you can do when things around you don’t go your way? You get a hold of things you can control – such as your mindset.
Often, when people fall into a sales slump their reaction would be to stop and wait until the dry spell passes. However, we would argue that you should do the total opposite. Shift your mindset to focus on the long term and carry on. Continue getting in front of leads and keep doing your usual activities that contribute to creating sales opportunities down the road. Taking a pause just because you’re getting rejections after rejections will only extend the slump.
Having fewer home improvement jobs than usual means you have more time on your hands. Use this time to make analyze why you’re caught in a sales slump in the first place.
Are you qualifying your opportunities correctly or are you spending too much time on leads aren’t that interested in hiring you? Is there a loophole in your sales cycle? Did you present yourself as a professional who can address the problem of the homeowner? Is your approach too “salesy”?
Nurture your sales pipeline
Probably one of the quickest ways to break out of a slump is by growing your sales pipeline. Naturally, the more sales opportunities you have, the higher your chances are of closing deals for your home services business. For example, try looking out for ways how you can generate more leads. Expand your network and build relationships with other home service providers who can be your partners and refer you to their clients (and vice versa).
Another strategy is to provide useful content to your target market that could help move opportunities further down the pipeline. For example, a potential client can download a guide on home plumbing on your website in exchange for their contact information. You can then follow up via email with additional content or special offers for your professional plumbing service.
You can also take advantage of being a Same Day Pros contractor and receive confirmed leads that are already confirmed by our team. This will save you time and effort to get more qualified prospects into your sales funnel.
Check-in with previous/current customers
Research shows that you are 60-70% more likely to close a sale to an existing customer than to new prospects. Other studies also show that a great way to increase revenue is by getting referrals from clients.
Try checking your client list and see who you haven’t talked to in a while. Reach out to them, see if you can offer a new solution/service to them, or maybe give them a special offer for their referrals.
If you find yourself overwhelmed and really struggling, you could always reach out to someone for advice. There is a huge chance that someone in the same industry as yours has gone through a slump, and that person may just provide you the wisdom that you need.