Lead generation is an important step not only in marketing your business but essentially for your business growth. Leads (people who have shown interest in a particular service or product) could translate into sales; more customers mean better finances and could potentially lead to expansion.
If you do market research, you will find out that for many industries, including home improvements and repairs, the market is very different now. With the rise of digitalization, customers today are self-directed. In addition to the recommendations from friends or word of mouth, customers do active research — they check out what they can find through organic searches, look through different online platforms, watch or read a review, and check social media for information.
Do you need lead generation?
Having loyal customers is good for your business, but tapping into lead generation will help generate more interest in your service from more audiences. As mentioned, leads could translate into sales, which is needed to grow your business. In addition, lead generation will also help you as a contractor to build credibility and showcase your value and craftsmanship.
Whether you are an electrician, roofer, plumber, painter, or other home service provider, you have to take a step back and think if lead generation is the next step for your business. Ask yourself the following questions:
- Do you generally have enough customers to maintain a full schedule? (if you don’t, lead generation can overturn this)
- Do you have a predictable flow of customers even during the slow season? (lead generation can consistently bring you potential customers, even during slow seasons)
- Are you ready to expand your business? Do you have the resources to follow up with potential leads? (lead generation is an effective way to reach out to more customers, but you also have to ensure that you can cope with the demand)
We have to note here that not all contractors have the time and knowledge for lead generation via online marketing. The good news is that there are platforms for this like Same Day Pros, where they will be the ones to deliver qualified leads to you based on your geographics, all you have to do is register.
But before anything else, go back to our questions and assess your business. If you are ready to take the step of expanding your business, then explore a lead generator provider for contractors like you, and widen your customer reach.
About Same Day Pros
Same Day Pros is a GPS-based advertising company that connects consumers with professional same-day service providers who are already working in the consumers’ neighborhood – through GPS technology.
