Lead generation – just a quick search on the internet and you’ll find endless articles about strategies and how you can implement them to grow your business. Unfortunately, not all of this information is cold hard facts.
In this article, we’ll be busting a couple of myths about lead generation, particularly in the context of the home services business. But before we get into that, let’s first define what is lead generation.
Cloud-based CRM tool Hubspot defines lead generation as “a way of warming up potential customers to your business”. The key here is to connect to the right people to sell your services with the end goal of getting them to eventually make a purchase. To help you generate and get prospects on the right path, let’s start debunking some misunderstandings on lead generation.
Myth #1: Receiving a lead automatically results in closing a deal.
This is a myth as receiving a lead only means a homeowner has shown interest in your service, but that doesn’t necessarily mean they’re ready to give you a job. It will still depend on you on how you will sell your services to turn that prospect into a client, so you want to make sure that you put your best foot forward.
Of course, as a contract of Same Day Pros, we’ll make sure that you’ll only get confirmed, quality leads so that the prospects you’ll receive are already filtered. Plus, with our app, you’ll get real-time notifications so you can respond immediately as soon as a customer initiates a call out to look for your services.
Myth #2: Lead generation takes a lot of time.
While it’s true that generating leads is time-consuming, the good thing is there are solutions to this. For example, you can use tools where you can automate your sales process or partner with lead generation companies who will connect you to your target consumers so you can just focus on nurturing these leads and taking care of your existing clients.
Myth #3: Lead generation costs a lot of money.
Other service contractors may think that lead generation is expensive and just a waste of money since they can generate leads themselves. However, you can think of lead generation as an investment where you can get quality leads, which you can nurture throughout your sales pipeline. This is extremely beneficial for home services providers who are still developing their business and would benefit from having a large number of leads within their service area.
Also, as a Same Day Pros contractor, you’re backed up with our unique guarantee, where you can return a bad lead within five days and you’ll be provided with a credit to the next lead – no questions asked.
Myth #4: Just get more leads to gain more clients.
Yes, getting more leads can give you more chances of converting them into clients, but this is not always true to every contractor. As we mentioned in Myth #1, turning prospects to customers depends on how you present your company as the one who can solve their problems. Make sure you position yourself as a reliable contractor, someone who can cater to the homeowner’s needs while also creating a connection to them.
Read our article on Simple Ways to Earn a Homeowners Trust
Myth #5: There’s no need to follow-up on a lead.
There are many reasons why some leads might not pickup the phone or respond to you immediately, but that doesn’t mean that you shouldn’t reach out to them after one failed attempt.
Especially if you’re getting confirmed leads, there’s a huge chance the homeowner is interested in hiring your type of home service. So make sure that you’ll do a follow-up either by leaving a voicemail, sending a text or email explaining who you are and the services you offer. Once you get a response from a prospect you now have the opportunity to get a foot in the door and close the deal.
Want to learn how you can get more out of being a Same Day Pros contractor? Check out our resources for our Pros here.