Are you one of the most skilled roofers in your area, but are things going a bit slow lately? As more and more roofing companies compete for the local market (there are over 190k roofing contractors across the US in 2022) getting new leads and nurturing your existing clients should be a top priority if you want your business to continue thriving.
If you’re looking for ways to up your marketing game, bring more prospects, and close more deals for your roofing business, we’re here to help.
5 Ways to Start Growing a Successful Roofing Business
Launch a website
There’s no denying that many people today rely on looking on the internet to find essential services, like your roofing business or other home improvement services. What business owners need to understand is that majority of customers will visit a company’s website first before deciding to make a purchase.
If you haven’t yet, this is your sign that it’s time to launch your roofing website. With a website for your roofing contractor business, your would-be customers can know more about your services and get a sense of your credible your company is. Having an online presence is also an easy way for them to get your contact information so they can conveniently reach out to you.
If you already have a website, you want to make sure that it is easy to use, features your best work (so people can see the quality of your roofing work) and it’s constantly updated.
Provide value for your target market
Speaking of updating your website, one way to keep your website relevant is to provide valuable content for your market. We’re talking about guides, blogs that provide tips on roof maintenance, etc. This is a great way for you to also establish that you are an expert in the field and you’re the go-to contractor for homeowners should they have issues with their roofing.
It is safe to say that word-of-mouth remains an effective way to gain new clients in the home services industry. And yes, your previous customers are one of the best sources to win more projects for your business. When they refer you to their family or friends, you automatically gain a good reputation as a reliable and trustworthy roofing contractor.
Read: 5 Tips to Turn Your Customers Into Your Brand Ambassadors
When you finish a job, don’t forget to ask your clients for feedback or their testimony about your work. Don’t be afraid to also ask them if they know someone who is also in need of your services.
Partner with other contractors
Having a huge network in your industry is also a good thing as you know you always have someone you can turn to to help you with the business or vice versa. Try partnering with other contractors (e.g. remodeling, electricians, etc.) who can give you a referral in case their clients need your roofing expertise.
Look for ways to generate leads
How do you get more customers? Get more leads! This underscores the importance of lead generation if you want your roofing business to grow. There are many ways to gain prospects such as engaging on social media, building your community (both offline and online), and also utilizing the services of a lead generation company, like Same Day Pros.
At Same Day Pros, we pride ourselves as a GPS-based advertising company where we connect consumers with professional same-day service providers from within their neighborhood. This means you’ll be receiving leads from the area in which you already serve.
In addition, before you receive any leads in your inbox, our team has already confirmed the prospect’s contact information and intention to hire – so you’ll only get high-quality leads! Every lead is also backed by our Same Day Pros guarantee, where you have five days to return a bad lead and you’ll receive a credit toward your next lead, no questions asked!
Still not part of the Same Day Pros family? Sign up as a Pro today.