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"Over the years, I have observed many different reactions from homeowners about the roofs on their homes. Unlike the old timers who had their roof checked at least twice a year, in the spring and especially late in the fall before winter set in, and were attentive to the cleaning and maintenance of the gutters and roofs, today's generation never gives their roof any thought until it starts to leak or is completely deteriorated. Then the panic sets in. They need a new roof."
"Now, we make sure to quote the proper roofing job with limited lifetime guarantee fiberglass. We refuse to re-roof over an existing roof. The homeowner asks how much a new roof will cost, and for most midsize homes a roof ranges from $7,000 to $10,000. The reaction is "WOW" and they go into shock. I try to explain that this is an investment in their home, all laminated architectural shingles come with a limited lifetime guarantee. Most people assure me that they can't afford such prices. They look for the cheapest way out."
